Your TikTok videos. A new audience on Instagram.
You already filmed the product, found the angle and made the video. Relay helps you take that work to Instagram Reels.
From one video to your next Reel.
- 1
Choose your video
Start in your content library.
- 2
Make it fit Instagram
Review the caption and shopping link.
- 3
Publish or schedule
Send it to your connected account.
Your content stays at the center of the workflow.
Keep the work you already put in.
A useful product demonstration can make sense beyond the feed where it first appeared. Someone on Instagram may be seeing your explanation for the first time, even if your TikTok followers already know it.
Start with a video that still represents the product accurately. Choose an evergreen demonstration, a clear comparison or an answer to a recurring question. Review time-sensitive offers before you reuse them.
Give the Reel its own context.
Relay’s post editor lets you review the video and write an Instagram caption before publishing. Explain what the viewer is looking at and where they can find the product. A reference to a TikTok shopping button will not explain the next step on Instagram.
Use content you have permission to republish, and check that the audio and any brand agreement cover the destination. Cross-posting should preserve the useful demonstration while making the surrounding message fit the new audience.
- The product and offer are still current.
- The caption makes sense without TikTok context.
- The video and audio are cleared for the new destination.
Choose when it goes live.
With an eligible Relay account and a connected Instagram account, you can publish a prepared post or select a future time. Your content workflow keeps scheduled and published posts visible so you can see what needs attention.
Check the published Reel after it goes live. Confirm the caption, playback and product destination from a viewer’s perspective. A successful upload is the beginning of the audience experience.
A few useful answers.
Do I need to film another video?
You can begin with an existing video in your Relay library. Review it for the new audience, current product details and reuse permissions before posting.
Can I choose the caption and posting time?
Yes. The Relay post editor lets you edit the Instagram caption and choose to publish now or schedule a future post.
Does my TikTok Shop product tag become an Instagram tag?
No. Treat the shopping destination separately. Relay supports a shopping-page link that you can place in your Instagram bio.