A posting schedule that starts with content you already have.

Turn a library of product videos into a considered Instagram schedule. Prepare the post, choose the time and keep track of what goes live.

Make room for the next post.

  1. 1

    Prepare the caption

    Give each video a clear message.

  2. 2

    Pick a time

    Schedule using your local time.

  3. 3

    Check the result

    Review upcoming and published posts.

A useful cadence begins with a ready-to-publish video.

Separate preparing from posting.

It is easier to evaluate a group of videos when you can see them together. You might notice three clips explain the same feature while another answers a question you have not covered. Planning lets you choose a sequence instead of posting whichever file is closest.

Start with a small set of relevant videos. Write the captions together, verify their product destinations and space them in a way you can maintain. You do not need a daily posting commitment to benefit from a schedule.

Set the time in your post editor.

In Relay, open a video, prepare its Instagram caption and choose a future date and time. The editor uses your local time for the selection. Review the connected account and the selected time before confirming.

Publishing depends on an eligible account and a usable Instagram connection. If your connection needs attention, resolve it before relying on upcoming posts. Your schedule should be something you can inspect, not a queue you have to guess about.

  • Confirm the correct Instagram account.
  • Review your caption and product destination.
  • Check the local date and time before scheduling.

Know which posts need you.

Relay separates scheduled and live content in the content workflow. Use the scheduled view to review what is coming up and the live view to find posts that have been published.

If a post reports an uncertain outcome, check Instagram before trying again. A network response and the actual post can disagree; checking the account avoids an accidental duplicate. When you change a plan, review the saved schedule again.

A few useful answers.

Which time zone does the post editor use?

The scheduling input uses your local time. Review the displayed date and time on the device where you prepare the post.

Where do I see upcoming posts?

Use the Scheduled view within Content. Published content is available in the Live view.

Does Relay choose the best posting time automatically?

This workflow lets you choose the posting time. It does not promise an automatically optimized time or guaranteed reach.

Give your content another place to go.

Start with the videos you already make. Build your Instagram workflow with Relay.

Get started