Give “where is that from?” a clear next step.
Your video introduces the product. Your shopping page helps someone find it. Bring those two parts of the experience together.
Make the product easy to find.
- 1
A viewer sees your Reel
The video introduces the product.
- 2
Your caption points the way
Send them to the link in your bio.
- 3
Your shopping page helps
They find the product destination.
Review the whole path on a phone before sharing it.
Keep the product with the content.
A viewer should not have to identify a product from a tiny logo or search through an unrelated list of links. When you prepare a video in Relay, review its saved shopping URL alongside the caption.
If the video has no saved shopping link, add one in your library before you direct people to buy. Make sure the destination matches the product shown, including the version or variation that matters to the demonstration.
Give your bio link a specific job.
Relay’s publishing workflow directs creators to place their Relay shopping page in their Instagram bio. The Reel can then tell viewers where to look. Use a simple instruction and the product’s name so someone arriving at your page knows what to find.
Try an instruction such as “Find the travel bag on my shopping page — link in bio.” Use it only when that exact item is actually available there. The caption and destination should tell the same story.
- Open your bio link from your Instagram profile.
- Find the product named in your latest video.
- Follow its link and check the destination on mobile.
Keep older videos useful.
A product video can keep circulating after the week you post it. Review destinations when products sell out, variants change or a campaign ends. Avoid a caption tied to an expired price unless you have a plan to update it.
A shopping link is a route to a product. It is not, by itself, proof of a purchase or an earned commission. Review the relevant merchant or affiliate reporting when you evaluate results.
A few useful answers.
Where do I put my Relay shopping-page link?
Add it to your Instagram bio, then use your Reel’s caption to help viewers find it.
What if a video has no product URL?
The post editor tells you when no shopping link is saved. Add the correct link in your library before promoting that destination.
Does a shopping link guarantee affiliate commission?
No. Commission depends on the merchant or affiliate arrangement, tracking and an eligible transaction. A link click is not a confirmed sale.